Electronic Arts (EA) has been developing and marketing the FIFA video game for several years and updates it every year. However, clashes between the two entities could put an end to the iconic game that has marked generations.
For the CEO of EA, all FIFA offers are “four letters on the front of the box”.
EA has renewed its launch license annual From FIFA, one of the greatest video game titles of the last decades. However, in recent conversations about the status of this license, EA CEO Andrew Wilson showed no willingness to continue partnering with FIFA to develop the video game.
Now the differences between Fifa and the and the This could put an end to the release of the iconic video game that gives its name to the first entity, because for the second CEO, FIFA only has to provide "four letters on the front of the box". According to anonymous sources, the CEO also believes that FIFA has limited the entry of video games into "broader digital ecosystems" and EA to establish other partnerships that would be beneficial to the success and development of the quality of the game. Game.
like progress VGCEA's CEO spoke with employees about the possibility of withdrawing franchise support from FIFA. Since he considers licensing to be a "barrier" to the series' game progress, Andrew Wilson thinks it's the most appropriate step they can take for the brand.
Basically what we get from FIFA in a year other than the world is the four letters on the front of the box; In a world where most people no longer see the vault because they buy the game digitally. In a World Cup year, of course, we have access to the World Cup; But in the larger context of world football year on year, the World Cup is important, but not the most important. We have another 300 licenses that give us content that our players will engage with more deeply.
EA CEO Andrew Wilson said: