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Gambling was once seen as a nuisance and gamers were schoolyard outcasts who struggled to fit into the real world.
However, this notion is long dead and gambling is part of mainstream entertainment.
As our world quickly turns into a gamers’ paradise with new technologies taking over the industry, experts believe the market will soon break previous revenue records. Marketers have noticed this trend and come up with innovative ways to take advantage of this opportunity.
However, this has proven to be a difficult niche to master, with several failed advertising attempts in the past. So the bigger question now is how to tap into the gaming industry and maximize your brand’s visibility in this extremely competitive environment!
And luckily, we have answers.
Creative advertising, its usefulness in the gaming industry
Among the many marketing strategies in place today, influencer marketing is the most coveted. Big brands are riding on the backs of popular social media stars to get their point across to viewers. And this method turned out to be quite effective.
It’s a simple method! All you need is a sturdy product and a celebrity to endorse it. This is a win-win solution for everyone, as social influencers earn a small fortune for promoting a product, while a brand has direct access to a large audience. Although this method is quite popular on most social media channels, YouTube game channels use it the most.
Besides YouTube, Twitch is the second largest platform for gaming industry influencers. And with Gen Z going crazy for games, influencers are a marketing gold mine for brands.
So how do you take advantage of this opportunity?
3 ways to promote your brand in the gaming industry
The gaming industry has benefited greatly from the digital boom. If you’re familiar with digital marketing in general, you can quickly draw parallels.
Take advantage of the mobile frenzy
Mobile gaming contributes about 51% of global gaming industry revenues. It is a ready-made market that brands can tap into. By partnering with popular influencers, brands can easily connect with the crowd.
Take Brawl Stars, for example. Supercell partnered with 10 influencers before the launch, which helped them garner 5 million signups after the launch date was announced. There has been no turning back since!
Free-to-play or F2P games have been popular for most of the past decade. As the name suggests, F2P games do not need a subscription. But the only tradeoff is that you have to watch the ads to progress in the game.
The best part of the F2P model is that people are willing to pay for an uninterrupted experience if the content is worth it. The best example of brands using this method is streaming apps like YouTube, Spotify, etc.
Promote brand integrity
Social responsibility inspires audiences, unlike any other story. A business promoting a social cause is more likely to be seen as responsible and trustworthy than a brand selling a great product.
For example, when Social Point Games partnered with YouTuber Markiplier to promote Monster Legends, this move quickly made the game famous. Markiplier used to fundraise for charity using his influencer status, which benefited Social Point Games portraying itself as socially responsible.
The gaming industry is evolving at breakneck speed. And marketers need to keep up with changing trends if they want to take advantage of the opportunities. While ad campaigns have gotten smarter over the years, advertisers don’t have time to relax if they want to continue to make the most of future opportunities.
This trend is equally important in the iGaming industry. The explosion in popularity of online casinos after COVID-19 has seen a massive increase in creative advertising. Affiliate casino sites are a lifeline as they highlight the best gambling opportunities around the world. Visit https://fr-casino.online/ if you want to see how they actually do it.