Choose your fighter: the fashion brands that equip video gamers
Fashion proves that there is more to a successful video game than having a good gaming face. Luxury brands such as Prada, Balenciaga and Louis Vuitton have launched in-game skins and clothing to that avatars can dress up in high fashion looks. Let’s play!
Whether on the bike or in battle, we believe that any digital gaming activity requires a winning package. A host of luxury brands have stepped up their game, giving gamers’ online avatars stylishly silhouetted outfits and skins.
Enter Prada, Balenciaga and Louis Vuitton, the Italian and French luxury brands that outfit characters and champions online, whether they’re snowboarding at high speed on an icy mountain or engaging in a showdown in a battle arena. Once your wardrobe is in a combative and fashionable form, we will find you in the metaverse.
Prada and Republic of Horsemen
Putting the pedal to the metal of the metaverse, Prada has accelerated into the gaming circuit, collaborating with Ubisoft to equip outdoor enthusiasts in the multiplayer video game releasing in October 2021 Republic of Horsemen. Here, online adrenaline junkies can bike, ski, snowboard, glide and rocket, while wearing pieces from Prada’s Linea Rossa technical and high-performance line, featuring prints flame and camo and faster zebra stripes.
In-game perks for speed and style buffs? the Republic of Horsemen social hub is dressed in Prada Linea Rossa colors. Exclusive outfits are also up for grabs for players taking part in weekly Shackdaddy Bandits challenges, completing contracts through the in-game Prada referral program, or challenging their friends in the permanent Prada Beyond The Line event.
Balenciaga and fortnite
fortniteDoggo, Ramirez, Banshee and Knight de ‘s can be equipped with virtual Balenciaga skins and accessories, such as backpacks and its ‘Triple S’ sneakers, thanks to the French house’s collaboration with the Battle Royale monster founded in 2017 by Epic Games. Players can even access tools inspired by Balenciaga products, such as a “Speed” sneaker pickaxe and an “Hourglass” bag glider.
Balenciaga began to enter “creative mode” for A/W 2021, when it released its latest collection via video game Afterworld: the era of tomorrow. In its collaboration with Fortnite – a platform that has 350 million players – players can shop on “Retail Row” via “Battle Mode” in Balenciaga’s virtual stores, which are a version of the brand’s physical stores.
Louis Vuitton and League of Legends
Female artistic director, Nicolas Ghesquière is a recognized fan of science fiction, who transcends the physical and digital domain since 2015, when he launches Final Fantasy heroine Lightning as the bubblegum pink-haired star of the Vuitton S/S 2016 campaign. Ghesquière also referenced Minecraft as inspiration and in 2019 the label partnered with Riot Games to outfit the League of Legends the heroine and Empress of the Elements Qiyana, who wielded an Ohmlatl missile weapon emblazoned with the LV monogram. Senna, who is part of the Sentinels of Light faction, followed suit, sporting sleek waders and wielding a relic cannon with an LV logo.
That same year, Vuitton released a one-of-a-kind Trophy Travel Case to host the Summoner’s Cup, the annual award given to League of Legends world champions, which is cast in brass and silver plated, with 24k gold accents. The trunk, the first of its kind for an esports championship, celebrated a video game that has 180 million registered players worldwide.