Having lost more subscribers than it gained for the first time in over a decade, Netflix (NFLX) – Get the report from Netflix Inc. puts a lot of hope in its new gaming initiative.
Over the next eight months, more and more games slowly started appearing on the platform.
In order to continue to develop its game offer and to have games that will encourage users to renew this subscription, Netflix has acquired video game development studios such as Montreal Rocket Ride Games and Allen, based in Texas Boss fight entertainment at lightning speed.
What is the latest version of Netflix games?
During the annual Geeked Week conference that the company uses to announce its new content and updates, Netflix said it would add a number of games related to popular shows.
Most eye-catching is a game built around the chess blockbuster “The Queen’s Gambit” about female chess prodigy Beth Harmon.
While the game itself resembles a standard online chess game, the ability to play as Harmon and get instructional lessons from the characters in the series is likely to attract some of the 62 million households who watched the show around the world.
The British company Ripstone Ltd. designed this particular show, which will launch on a date yet to be determined in 2022.
Scroll to continue
Other games inspired by the show coming to Netflix Games at some point in 2022 include a role-playing game with characters from “Shadow and Bone,” a heist simulation game inspired by “La Casa De Papel” ( “Money Heist” in English) and a puzzle game from the Netflix baking show “Nailed It!”
Netflix Games currently has 22 games on its platform, and while not all of them will be modeled after the shows, the company hopes to have 50 by the end of the year.
Upcoming non-show-based games include a vertical climbing game called Poinpy, developed by Japanese studio Team Poinpy and Ojiro Fumoto, and a temple and dungeon and temple game Lucky Luna.
Why are games so important to Netflix?
While Netflix has a number of hit shows like “Money Heist,” “Squid Game,” and “Sex Education,” its business model has reached a point where anyone who wanted to sign up for Netflix has already done so. .
Competitors like Disney+ (SAY) – Get the Walt Disney Company report and HBO Max (HBO) have also steadily taken market share with new original content as well as rights to some beloved classics.
While Sony (END) – Get the report from Sony Corp. and Microsoft (MSFT) – Get the Microsoft Corporation report were also buy studios and expanding its gaming offering, video games can help Netflix emerge from its current crisis and reach a whole new consumer base.
“Genres and categories open to people will continue to grow, so I think you’ll see richer, deeper experiences, and games that appeal to people who haven’t played games before,” said Mike Verdu, vice president of games at Netflix. said peak in March.
But at the same time, gaming may not be the “save Netflix” strategy some of its executives are hoping for, as the company needs to inject a lot of cash to make it competitive with platforms that exclusively focus on games.
“To be successful, Netflix needs to hit a whole range of different bases, including setting the right price, involving developers, making sure the technology is up to snuff, and most importantly, delivering exclusive content that users can’t get anywhere. on the other,” Steve Bailey, Senior Gaming Analyst at Omida Told Reverse.