Pariplay, a subsidiary of NeoGames, has announced that it has received approval from the Buenos Aires City Lottery (LOTBA) to operate as a registered provider in the Argentine capital’s regulated market.
In a statement, the company said it was a “rapidly growing” market and that registration gave it “access to Argentina’s most dynamic city in the online industry, as the provider continues to expand in North America and Latin America.”
Pariplay now offers urban operators a broad portfolio of premium and localized content through its Fusion aggregation platform, comprising 14,000 titles from over 80 leading providers.
Further, they pointed out that “Fusion provides operators with access to all areas of gaming through a single API integration, including sports betting, instant games, virtual sports, poker and bingo.”
“The aggregation platform also allows operators to enable a set of expertly designed player retention and gamification tools that can be applied across all casino studios and games, which operate independently and at no cost. for partner Pariplay,” they explained. .
From there, the note points out that “this set of engagement tools includes tournaments, free spins, an independent bonus wallet, Spin that Wheel and Raffle Rocket”.
In this regard, the General Manager of Pariplay, Adrian Bailey, said: “The Autonomous City of Buenos Aires has a rich heritage in the sector and it is very rewarding to obtain our first supplier license in Argentina”.
“Latin America is a region of great interest to us, and this particular city has great potential. We look forward to working with carriers to bring gamers the widest range of content available on the market, including games with local appeal. »
In turn, the director of Pariplay for Latin America and the Caribbean, Jorge L Morales, said: “Buenos Aires is one of the most dynamic cities in the entire Latin American region in terms of the gaming sector in line. This is an important milestone for us in the region and we look forward to building new partnerships with local businesses and being part of the success of this new regulated market.
Finally, the group pointed out that the approval in Buenos Aires “takes place as Pariplay continues to stand out in Latin America, where the company already has a strong presence, especially in the powerful markets of Mexico and Colombia”.