Updated on November 17, 2021
The COVID-19 pandemic has caused many of us to change our daily routines and spend more time at home. Lockdowns have made it difficult to get our daily dose of exercise and social contact. But staying active and connected to our loved ones is more important than ever, especially for our physical and mental health.
To inspire millions of online gamers to lead active lives and take care of their mental health, WHO has encouraged online gaming companies to invite their users to take up the WHO’s #HealthyAtHome Challenge.
For example, Spring 2021 saw the launch of the yoga season on Playrix’s popular game Gardenscapes, encouraging players to stay active, boost their energy and health through exercise and meditation.
Fall 2021 brought a new initiative for World Mental Health Day. Playrix’s Homescapes and Gardenscapes characters reminded players of the importance of taking care of their mental health by reducing stress, supporting loved ones, and fostering and maintaining social contact.
“We are thrilled to participate in the WHO #HealthyAtHome Challenge,” said Maxim Kirilenko, Director of Business Development at Playrix. “Our games have feel-good stories that help people around the world take a break from the challenges of everyday life and the alarming headlines of the news. I’m sure Austin and our other characters will inspire million of our players to participate in the #HealthyAtHome challenge.”
“We salute the efforts of online gaming companies, such as Playrix, to encourage their vast online communities to take the necessary steps to improve their health and well-being,” said Andy Pattison, team leader digital channels at the World Health Organization. “We must continue to reach people with vital health messages right where they are, in the palm of their hands.”