There are many ways to promote an online game. It may seem that the best and unique games need no promotion at all – they are promoted by themselves, by the world of mouth shared by their passionate fans. Yet any popular game was once unknown to a wide audience. To start promoting your game online, consider social media. These are the best tools for this purpose as they are free and engaging. In this article, we’ll walk you through how to create winning social media posts to retain your loyal users and capture leads.
Trending live events
All popular and less popular games always have a community of fans. United by this hobby, they are often eager to participate in gaming-related events, join live streams and compete against each other for a prize or just for fun.
Social media posts are the tools to engage them in your next promotional event. In addition, you can gradually arouse their interest. Intrigue them with a statement that your development team is cooking up a surprise they’ll be happy with, and encourage the audience to share their guesses in the comments. In the next post, do a little hint. In the following post, you can set a countdown to arouse players’ interest even more.
Share useful tutorials
Tips, tricks, how-tos, and tutorials are among the most popular types of content, regardless of industry. People are looking for solutions, and this type of content is the way to provide them with a way out and get them even more involved in your game.
Here’s what you can do. Discover the trickiest places in your game that most users struggle with. Then provide a tutorial and explain how to overcome it, but make sure that users have to pay something, for example, for a new weapon or a superpower, to complete the challenge.
Excited about your game and the fact that the solution exists, they are likely to invest their money for the chance to keep playing.
Regardless of the social media platform, using graphics is always a winning strategy. For example, if you want to sell an art object via social networks, creating a post without graphics makes absolutely no sense. When it comes to social media posts about online games, you can use screenshots, branded images, as well as gifs and memes. The latter will be of particular interest to your users when they are created with your gaming context in mind.
You can also consider creating infographics, for example, to showcase your game’s success, growth in popularity, and demand. Your players would like to know this data because most of them most likely rate the sense of belonging to your gaming community.
Also, remember to use branded and general hashtags to make your social media posts easier to find.
Consider partnering with an influencer
Creating posts on social networks in partnership with an influencer is the opportunity to discover how to create winning advertising content, and attract the new target. If your game isn’t as popular as leading gaming solutions, consider partnering with a micro-influencer. Using their promotion services is quite affordable and they have a trusting relationship with their subscribers.
Storytelling is a pretty powerful marketing approach when used correctly. To promote your online game on social media, you can also use storytelling tools. The ideal strategy is to associate a story with a new release, some kind of update, or any other news from your company.
To deliver a compelling story that your players will read to the end, be honest and transparent. This is what modern users appreciate, regardless of the business niche. Still, be interesting and don’t stray too far from your game idea. You can also consider the best writers online to help you create an interesting and engaging story. Find them on the Online Writers Rating writing service review platform and get in touch with one of your choice.
Promoting your online game through social media is the right strategy. Most social platforms offer many free and paid opportunities to promote and attract new users. Consider your players’ demographics and preferences, choose the most appropriate social media, and keep creating engaging posts.
Frank Hamilton worked as an editor in the Essay Review Service. He is an expert in professional writing in areas such as blogging, digital marketing, and self-education. He also likes to travel and speaks Spanish, French, German and English.