How does data power modern video games?

With an estimate 3.24 billion players worldwide and a market that is expected to reach $545.98 billion by 2028Game data is a valuable resource that can help game development companies optimize and improve their business performance.

It is also worth noting that, in recent years, online video games have in many cases overtaken traditional hardware games. Games are now streamed over the internet, including multiplayer functionality and digital wallets to facilitate in-game purchases.

Here are some of the different ways data powers modern video games from beginning to end.

Level 1: Game Development


Visual variety and detail provide realistic and engaging gaming experiences. Advances in technologies related to motion capture, real-time rendering, and photogrammetry have had a major effect on the way developers create game visual effects, helping to eliminate the repetition that can lead to burnout. professional and bored.

Additionally, enhancements to motion capture technology support character creation with more natural facial expressions, movements, and emotions, while real-time rendering renders frames at maximum speeds so scenes seem to happen in real time. Photogrammetry can take photographic data and convert it into realistic digital models for enhanced backdrops and landscapes, a far cry from the 8-bit animations of the 80s.


Game developers use AI in many different ways, from automatically generating content and setting population to intelligently designing games and characters. AI can be used to render images much faster than traditional methods and forms the basis for designing intelligent games using deep learning techniques. AI also contributes to more realistic experiences, such as facial expressions, gestures and orientation. Tools like TensorFlow help game developers create accurate object detection in scenes for realistic and immersive gaming experiences, while path finding can be used to identify an obstacle-free path than a game character can browse.


Microservices Containers and Environments have changed the game for the development of modern applications and games. These architectures support improved development, faster iterations, and increased scalability, enabling game developers to meet the demands of today’s gaming environments. Robloxarguably the largest gaming platform, runs on containers with portworx® of Pure Storage®.

Containers are leveraged for game engines, graphics, monitoring, load balancing, and logging. Container images deploy instantly, and because individual features exist independently within containers, updates can be delivered without disruption. Developers can iterate and roll out improvements to their audience faster, ensuring players always have access to the latest version.

Blockchain Development Networks

In blockchain game development networks, logic and master data are governed by smart contracts that can be analyzed and reused. Blockchain, by design, is decentralized, so no single individual or organization owns or maintains it. This ensures that no one can modify or manipulate the data.

Without blockchain, players who make in-game purchases or earn rewards do not necessarily own these digital assets; game developers can remove or modify them at will. Corn smart contracts could make players the true owners of their in-game assets. Because you can trace the history of every in-game asset, blockchain also helps prevent fraud and ensure the integrity of in-game transactions.

Level 2: Game

Optimization and monetization

Modern games capture a variety of data, including player account profiles, game logs, events, advertisements, and player interactions. Game developers can collect data from sessions to create better experiences for their players, while valuable metrics on player behavior, game duration, and game difficulty can be used to optimize monetization strategies and improve game design.

One of the primary use cases for data analytics is to personalize experiences for each player. Algorithms can process and interpret user data to personalize each player’s experiences and create new, more challenging levels that improve user engagement.

Randomization algorithms

Some games are based on chance and probability. In video games, randomization is used to add unpredictability and variety, ensuring that game behavior changes each time the game is played. For example, an algorithm for surprise enemy attacks creates an element of uncertainty that makes the game challenging and exciting.

Error report

Testing is one of the most important aspects of game development. Monitoring tools help developers discover bugs, troubleshoot errors, and identify latency and performance issues before they impact the player experience.

With hardware systems of the past, like the NES or Sega Genesis, games had to go through rigorous testing before release. These game systems could not take advantage of online connectivity for patches or updates. Therefore, if a bug passed, it would probably stay that way until the next release. (Not all secret tips were intentional!)

Today, improvements happen constantly, thanks to data. That’s not to say there isn’t a playtest, but “day 0” updates are common on modern games. In some cases, patches and bug fixes are released the day the game is released. Monitoring tools can be used to report a wide variety of data related to unexpected player issues, including information about the type device type, orientation, battery level, GPU status, CPU information, and operating system information to help you find and fix issues faster.

These tools also give teams visibility and help them improve performance and detect trends and anomalies in projects, teams, and organizations.

Digital Wallets

Imagine if you could transfer the points you earned in Zelda to another game, like Mario Bros. It is possible interoperability with tokens, digital wallets and blockchain. Digital wallets allow players to store credit and debit card information in the wallet, making in-game payments easier, safer and more secure. Players can add or withdraw cash to make quick purchases so they can get back to playing. It’s a far cry from carrying cups of quarters to the arcade.

Local crypto tokens and other blockchain-powered tokens are extremely secure and private. Unlike traditional payment methods, payments are discreet and not tied to the identity of the recipient. Like digital wallets, cryptocurrencies are instantly accessible, allowing players to make fast and secure payments.

Level 3: Live broadcast to the masses

Bandwidth on networks

The cloud gaming experience relies on responsiveness, as well as players’ ability to communicate two-way with cloud servers and devices at lightning-fast speeds. But when data needs to be sent to a cloud server for processing in large data centers, often far from the original source of the data, delays and lags can lead to a negative gaming experience.

Mobile edge computing uses multiple small data hubs deployed closer to the data instead of large data centers, resulting in a better and faster gaming experience. Instead of being sent to a central server, game commands can be processed on a nearby hub and sent back, avoiding the negative impact of high latency. Edge Servers provide a better and more efficient way to synchronize gaming experiences.


Gaming companies have a huge customer base with millions of gamers simultaneously streaming terabytes of data. Network latency can negatively affect the player experience, causing lag and buffering that can frustrate players or even cause them to drop out of the game.

Cloud gaming services generally recommend between 10 Mbps and 35 Mbps when streaming games, especially if rendered in 4K. Corn 5G can provide speeds several times faster. This is especially important for multiplayer games, where players expect to keep their experience in sync.

With 5G networks, the response time from a user request to an action is much faster than in previous generations of wireless networks, resulting in lower latency, less lag, and smoother rendering during cloud-based gameplay.

Multiplayer Games

Home console multiplayer games limited you to the number of controllers you could plug in. Now, the widespread availability of broadband connections and increased internet speeds are placing online multiplayer gaming at the heart of the industry. In many ways, it brought back the sense of community that gamers enjoyed in arcades.

In multiplayer sessions, data can help match players with similar skills. A beginner who is still learning to play the game might become frustrated and give up if matched with an experienced player. But big data, analytics, and algorithms like TrueSkill help with better matchmaking, ensuring the game remains balanced and fun.

Boost game development and performance with Portworx from Pure Storage

Pure Storage solutions provide game developers with easy-to-use, container-friendly, and available-as-a-service storage performance and reliability. Scalable and persistent Kubernetes storage with portworx provides granular container storage, multi-cloud migrations, and critical data security. Combine reliable storage, fast data retrieval with AI predictive support make sure business continuity and game availability.

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