Customers signing up for EE’s fastest broadband plans will receive Xbox Game Pass Ultimate plus zero-rated data for games.
Full Fiber Max 500 customers will receive a 6 month pass and tax free data worth £126.
Meanwhile, those who pick up EE’s fastest Full Fiber Max 900 will get a 12-month Pass and zero-rated gaming data worth £252.
EE Fiber Max offerings are available in more than six million premises where Openreach’s fiber-to-the-premises (FTTP) broadband has reached so far.
EE offers two broadband bundles with in-game benefits to encourage customers to sign up for one of their full fiber broadband packages.
Customers can choose from:
- Fiber Max 500 with 6 month Xbox Game Pass Ultimate
- Fiber Max 900 with 12 month Xbox Game Pass Ultimate
Both offers come with zero-rated game data for customers also on EE mobile plans, allowing them to continue playing on the go.
This is in addition to the benefits customers would receive by combining broadband and EE mobile services, such as a 10% discount on broadband and a free 20GB data upgrade to their mobile plan.
EE says game extras on the plans are worth £126 on Fiber Max 500 and £256 on Fiber Max 900.
Fiber Max 500 and Fiber Max 900 are EE’s two fastest broadband plans, with the 900MB plan available since September 2020 and the 500MB offering added later.
None of these plans have the option of a home phone line, but EE likes to encourage customers to combine broadband with their mobile services and their inclusion of tax-free data alongside the Xbox Game Pass Ultimate offer is one of them. another sign.
Yet EE FTTP offerings are only available to six million homes so far as part of the full Openreach fiber rollout. This means that many customers who might be interested in signing up and getting this game deal probably won’t be able to do so.
A recent study published by Ofcom in its Connected Nations annual report found that only 24% of customers who could upgrade to full fiber took the opportunity to do so.
So EE and other full-fiber broadband providers are looking for ways to entice customers away from the temptation of faster speeds.
Xbox Game Pass Ultimate includes Xbox Live Gold and access to over 100 games that can be played on phones, tablets, consoles or PCs. It also includes access to EA Play at no additional cost.
It’s one of two game passes that EE offers customers, with Apple Arcade available to Apple mobile customers on smart plans.
EE’s mobile network is well placed for gaming on the go thanks to the UK’s fastest 4G network.
They were recently named Britain’s Best Network Operator for the seventh consecutive year by umlaut. Additionally, they twice tied with Vodafone as the best network for gaming experience in Opensignal’s research looking at how customers experience their mobile networks.
At the time of their April 2021 report, EE, Vodafone and O2 offered a fair mobile gaming experience compared to Three which offered a mediocre one.
The September 2021 report showed EE and Vodafone again in a statistical tie, although EE just slipped into the Very Good group while Vodafone touched the top of the Good group.
On 5G Games Experience they came in third place, despite being in the Very Good group and just behind leaders Vodafone and O2.