By Dhirendra Tripathi
Investing.com – Electronic Arts (NASDAQ: EA) stock rose 4% on Thursday as it agreed to put more of its video games on GeForce Now, Nvidia’s cloud gaming service (NASDAQ: NVDA) to target a wider audience.
Nvidia traded 1.3% more.
The initial set of Electronic Arts games are released today in more than 70 countries, according to a note from Nvidia.
This means that gamers who may not have a gaming PC or have devices like phones, tablets and chrome books that are not compatible will be able to stream the games and play them online.
For starters, the video game publisher put Battlefield 1 Revolution, Mirror’s Edge Catalyst, Unravel Two, Dragon Age: Inquisition, and Apex Legends on GeForce.
Electronic Arts will have access to over 12 million players as a result of the merger. Collectively, more than 20 million hours of gameplay are streamed each month via GeForce NOW, from 30 data centers in more than 70 countries, Nvidia said in a note.
GeForce NOW is connected to the Steam and Epic Games stores. No additional development or porting work is required from the developers, while players have access to titles in their library without having to purchase the games again.