In its latest partnership agreement, specialty casino game provider Red Rake Gaming entered into an agreement with London-listed online gaming entertainment company 888 Holdings plc (LSE: 888) for its virtual gaming platform intended to women, 888ladies.
As part of this new collaboration, players from the single digital operator will now be able to enjoy the most popular video bingo titles from the online gaming provider, while also including the most recent versions of Red Rake, such as The Machine Fruits’n Jars and Nefertiti’s Riches 5 × 3 reel video slot inspired by the queen of the 18th Dynasty of Ancient Egypt, as well as its immersive 6 reel slot machine, Mystical lady, with a free spins bonus phase with a special expansion symbol.
Commenting on the new alliance, Sivan Finn Shalev, vice president of Bingo at 888, said they were “excited” to partner with Red Rake Gaming in a deal that will strengthen its product offering on the platform. form 888ladies.com.
The VP went on to explain that “the game development vendor approach” will help 888 to continue its commitment to “provide an entertaining and varied gaming experience for our players in a safe and secure environment. And they look forward to continuing their partnership in the months to come.
Founded in 2011, the Spain-based game developer first operated its online casino games in the social casino industry before moving to the real money casino activity in 2016 as a B2B service provider. Red Rake Gaming’s product line includes slots, video poker, blackjack, roulette, video bingos, such as Disco Nights, Gold of Poseidon and Muertitos, as well as other unique games. all available via desktop and mobile.
Also commenting on the collaboration, Nick Barr, Managing Director of Red Rake Malta, said in a company press release that they are “delighted” to have partnered with 888 and its 888dames platform.
“888 prides itself on delivering the best gaming experience to its players, which coincides with Red Rake Gaming’s approach. We strive to provide the best experience for players by ensuring that players are engaged in our games through our myriad of features within each game, providing players with different paths every time they play.
Barr added that they are “very confident” that players at the online casino will “like what we have to offer.”
New deal follows another new partnership via GAN with the lottery operator based in Italy, Lottomatica Group. The latter offers sports betting, online lotteries and traditional casino table games, and will now have access to player-favorite titles from Red Rake, including its Super Series games, which recently added the Super online slot machine. 20 Stars.
The series offers gamers non-stop action via bonus games and multiple features, in addition to its “1 Million Ways to Win” genre of games, which has proven extremely popular with gamers around the world and currently tops the charts in the Italian iGaming market.
Commenting on the tie-up, Barr said Italy is one of their fastest growing regulated markets with “incredible volumes achieved”. He noted that their games which offer interactive features have “hit the mark” with their Italian players and the partnership strengthens their position in the market.
Separately, the top-tier Valencia-based casino gaming provider has also recently extended its reach in the regulated market after obtaining a license from the Hellenic Gaming Commission (HGC). The Greek license A2 enables the company to provide its high quality casino games to licensed operators in the newly regulated Greek market.